Last year marked the first time that millennials (aged 18 to 34) surpassed Generation X in size, and became a majority of the American workforce, according to Pew Research Center (Beckers Hospital, 2015). Their purchasing power continues to grow, and they are a major influence on every industry out there, including healthcare!
We are seeing the rise of ‘millennial physicians’! By 2025 (less than a decade from now) millennials will make up the majority of the healthcare workplace filing the gap left behind by retiring baby boomers (HHN, 2013). Also, the majority of today’s healthcare professionals (HCPs) are already ‘digital natives” – individuals who have grown up with digital technologies and are familiar/comfortable with using digital tools – which is changing the healthcare environment (EPG Health, 2015).
The habits and mindsets of these millennials don’t typically align with traditional models of healthcare delivery, healthcare organizations and pharma sales and marketing must adapt and take notice, as this group presents new and distinct challenges (HFA, 2015).
Today we’re going to be covering 3 important things to know about millennials healthcare providers and their patients in the new healthcare environment.