In the News

Indegene expands omnichannel software and commercial solutions portfolio through acquisition of Skura Corporation’s life science business

Posted by Skura Marketing on Apr 29, 2016 9:30:00 AM

Acquisition expands the company’s omnichannel software suite for life sciences, product development capabilities in North America, and global life science customer base.

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Topics: Pharma sales enablement, sales enablement

Skura Corp. eBook: Sales and Marketing Alignmnent- 6 Best Practices

Posted by Danny Zecevic on Mar 2, 2016 3:00:00 PM

Skura Corp. has released the third volume of a “Sales Enablement Success” series. Chapter 3: How to Achieve Sales and Marketing Alignment consolidates best practices for eliminating silos and closing the marketing loop.

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Topics: digital content, crm integrations, sales enablement, sales and marketing alignment

Skura Corp. eBook Provides 2 New Tactical Directions for Sales Training and Learning

Posted by Skura Marketing on Dec 18, 2015 10:02:18 AM

Skura Corp. has released the second volume of a “Sales Enablement Success” series. Chapter 2: The New Approach to Sales Training provides new strategies that enhance sales rep motivation through predictive insight.

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Topics: sales enablement, sales process

Skura SFX™ Sales Enablement Platform will Support the 12.9-inch iPad Pro at Release

Posted by Danny Zecevic on Sep 17, 2015 12:12:26 PM

Skura’s future proof SFX™ sales enablement platform is set to support the iPad Pro upon November release with no additional downloads or software updates necessary. 

Oakville, Ont. – The Skura Corporation, a mobile-first, sales enablement solution provider, is confirming that the future-proof SFX™ platform will support Apple’s iPad Pro from day 1 of the November 2015 release date. The Pro’s 12.9-inch form factor will enhance the effectiveness of rich multi-media sales tools, and offline access to content is further complimented by the Pro’s 10-hour battery life.

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Topics: sales enablement, pharma ipad

Skura SFX Releases Co-Browsing: Enhances Adaptive Sales Enablement through Accessible Multichannel Excellence

Posted by Danny Zecevic on Jun 18, 2015 3:00:00 PM

New feature to the SFX environment empowers Sales with high quality, secure, digital sales calls on any device, any file format, no downloading or plugins, and through Skura’s predictive analytics engine. 

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Topics: digital detailing, e detailing software, multi-channel engagement, e detailing pharma

Business 2 Community: How to Thrive with Sales Enablement Data

Posted by Tara Anderson on Feb 16, 2015 3:33:00 PM

We are all learning to cope with the new normal: a perpetual state of input overload. Most of us have a LinkedIn to check, a text message to send, directions to follow, a phone call to answer, an email to forward, an appointment to keep, and, yes, that’s right, someone special sitting across from us at the dinner table, and they would just love to look into our eyes for one moment!

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Topics: sales enablement, sales enablement platform

Business 2 Community: #1 Trend of 2015 - Mobile Sales Enablement

Posted by Kent Potts on Feb 12, 2015 3:30:00 PM

The New Year has arrived and it’s time to round up the hottest trends in sales and marketing for 2015. This year, sales reps and marketers will gain the benefits of establishing deeper connections with customers through the following 4 trends:

  1. Mobile Sales Enablement is going to change the way organizations do business

Sales Call remains to be the most traditional way of engaging with customers; this is why Mobile Sales Enablement adoption is growing at a rapid rate. Purchases made by tablets rose 48% year over year in the second quarter to $8 billion, which is three times faster than purchases made at a desktop computer, according to Business Insider. 2015 will see this number continue to rise as sales reps realize that Mobile Sales Enablement provides the best way to present solutions to customers. To stay on top of this trend, sales execs will have to adopt tablets if they want to increase sales team performance.

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Topics: mobile sales enablement, closed loop marketing

Business 2 Community: Ensure Sales Reps Become Successful Out in the Field

Posted by Kent Potts on Feb 9, 2015 3:27:00 PM

Recent IDC research found that companies spend $5 billion annually to drive best practices into the organization through sales training. The disappointing result of that weighty investment is that more than 80 percent of the salesforce failed to retain what it learned after 30 days." 

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Topics: sales process

Skura provides a Free 30-Day Trial of their Sales Enablement Platform

Posted by Skura Marketing on Oct 30, 2014 11:58:37 AM

TORONTO, October 30, 2014 - SKURA, a leading sales enablement provider specializing in Adaptive Sales Enablement announces a free 30-day trial offer for the latest version of SKURA. 

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Topics: sales enablement solution, sales enablement, sales enablement platform, Adaptive Sales Enablement

Oracle Cloud Marketplace Announces Skura as Official Registered Partner

Posted by Skura Marketing on Aug 11, 2014 9:28:00 AM

Oakville, August 11, 2014 - Skura, an enterprise sales enablement provider specializing in adaptive sales enablement is proud to announce that it is an official Cloud Marketplace partner.

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Topics: closed loop marketing, Closed loop marketing iPad, crm integrations, business collaboration and sales enablement, sales enablement, Adaptive Sales Enablement

The Power of SKURA

Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.

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