In the News

SKURA is listed on the Oracle Cloud Marketplace

Posted by Kent Potts on Aug 8, 2014 10:29:00 AM

We are thrilled to be part of the Oracle Cloud Marketplace. If you are looking to improve your customer interactions by taking your sales team mobile? We are the #1 solution that will improve your business results.

View our listing here:

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Predictive technology taps into big data to help advisers connect with potential clients

Posted by Skura Marketing on May 13, 2014 5:08:00 PM

New software helps advisers select optimal media and times for making contact with prospects

By Joyce Hanson   |  May 13, 2014 - 1:27 pm EST

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Topics: predictive analytics, business collaboration and sales enablement, sales enablement, predictive modeling, Adaptive Sales Enablement, sales empowerment

Why Reps Can’t Sell. It’s the (Selling) System, Stupid!

Posted by Kent Potts on Apr 22, 2014 9:55:00 AM

Article by  on April 17, 2014 Editor's Pick 2 Comments

Two words for sales reps trying to get time with Pete Sattler, CIO of International Flavors & Fragrances: Lotsa Luck. You’ll need it, because you won’t get past his defenses aimed at avoiding time-wasting reps that pitch “feature bingo.”

During his two decades of experience with sales reps, he’s also seen all the tricks designed to get past gatekeepers. So don’t bother calling after 5 p.m., sending him half a gift (the other half to be delivered when he meets with you), or anything else.

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Topics: sales content management, sales enablement, marketing automation, sales empowerment

Beyond Customer Feedback: How to Know What Your Customers Really Want (and Give it to Them!)

Posted by Kent Potts on Apr 17, 2014 5:30:00 PM

April 17, 2014 -- By 

The following is a guest contributed post from Loren Padelford, Skura‘s Executive Vice President of Sales.

Today, the B2B buying process begins when prospects access a company’s website, mobile app, blog, whitepaper, or attends a hosted webinar. Technology adoption among consumers has picked up pace and because of this, marketers have had to adjust their lead generation and engagement tactics to target the buyer earlier on in the sales process.

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Topics: customer engagement, Adaptive Sales Enablement, enable sales and marketing

Content Is The Currency Of The Social Selling Professional

Posted by Kent Potts on Apr 17, 2014 12:07:00 PM

TUESDAY, 08 APRIL 2014 10:42

Social selling is the new way to work for many sales people. As they tap into social networks to interact with potential and current clients and extend their personal brand, B2B marketers are beginning to navigate this new selling approach and determine the best strategy to support the efforts.

“It is really an opportunity for marketing to empower and enable the sales force to leverage content as their currency,” said Jill Rowley. Rowley recently started her own social selling consultancy, #SocialSelling, after heading up Oracle’s social selling initiative. “What social selling is doing is creating an army of mini marketers where everyone in the company is sharing and creating content.”

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Topics: sales enablement platform, engaging customers, engagement with prospects

Beyond Customer Feedback: The Keys to Knowing What Your Customer Really Wants

Posted by Kent Potts on Apr 16, 2014 5:50:00 PM



Today’s enterprise sales and marketing teams face some very unique challenges. The advancement of technology, the expectation of marketing materials to be readily available online and the expanding social ecosystem that provides insight and clues into prospective customers make the role of these departments more multi-faceted than ever before. The importance of cohesion amongst these teams cannot and should not be underestimated when developing lead generation strategies and there are a few key steps your company must take to truly know — and appropriately respond to — the customers’ needs. 

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Topics: customer engagement, Adaptive Sales Enablement, channel sales enablement, content marketing

Skura Upgrades Sales Enablement Platform For Greater Visibility

Posted by Kent Potts on Apr 14, 2014 4:56:00 PM

Sales enablement provider Skura Corp. enhanced its Skura SFX technology platform to provide greater levels of insight, visibility and auditability throughout the entire sales process.

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Topics: sales enablement platform, customer engagement, Adaptive Sales Enablement

Sales Enablement at GlaxoSmithKline

Posted by Kent Potts on Mar 31, 2014 11:14:00 AM







SKURA is a proud sponsor of Demand Metric's premiere Sales Enablement Virtual Summit on April 3rd, 2014.

On Wednesday April 3rd at 11:30am PDT | 2:30pm EDT , there is a special 30 minute presentation hosted by Jerry Rackley, Chief Analyst at Demand Metric and David Ross, Global Head of Sales Force Effectiveness at GlaxoSmithKline (GSK). Learn how David Ross has enabled his sales team at GlaxoSmithKline.

The event is FREE and registration now open. Click here to register.


The SKURA Team



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Topics: Adaptive Sales Enablement

Skura Introduces Adaptive Sales Enablement Innovation to its Industry-Leading SFX™ Platform

Posted by Kent Potts on Feb 20, 2014 2:50:00 PM

Brings Unprecedented Visibility and Insight Throughout the Sales Process Enabling “the Sales Rep of the Future”

TORONTO, ONTARIO - Feb 12, 2014 - Skura Corporation, the first end-to-end sales enablement provider, today announced it has significantly enhanced its Skura SFX™ technology platform to support the next-generation of sales enablement: adaptive sales enablement.  Adaptive sales enablement provides new levels of insight, visibility and auditability throughout the entire sales process.

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Topics: sales enablement, Adaptive Sales Enablement

Skura Corporation to Launch Indegene DetailPro™

Posted by Kent Potts on Oct 1, 2013 11:00:00 AM

The first completely integrated and out-of-the-box closed-loop-marketing (CLM) platform and content solution for the global pharmaceutical industry.                                                                                                                                          

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Topics: Skura Corporation, mobile sales enablement solution, Skura SFX, closed loop marketing, mobile clm, tablet clm, clm solution, clm platform, content solution, mobile sale enablement

The Power of SKURA

Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.


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