The New Year has arrived and it’s time to round up the hottest trends in sales and marketing for 2015. This year, sales reps and marketers will gain the benefits of establishing deeper connections with customers through the following 4 trends:
- Mobile Sales Enablement is going to change the way organizations do business
Sales Call remains to be the most traditional way of engaging with customers; this is why Mobile Sales Enablement adoption is growing at a rapid rate. Purchases made by tablets rose 48% year over year in the second quarter to $8 billion, which is three times faster than purchases made at a desktop computer, according to Business Insider. 2015 will see this number continue to rise as sales reps realize that Mobile Sales Enablement provides the best way to present solutions to customers. To stay on top of this trend, sales execs will have to adopt tablets if they want to increase sales team performance.