In the News

Indegene expands omnichannel software and commercial solutions portfolio through acquisition of Skura Corporation’s life science business

Posted by Skura Marketing on Apr 29, 2016 9:30:00 AM

Acquisition expands the company’s omnichannel software suite for life sciences, product development capabilities in North America, and global life science customer base.

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Topics: Pharma sales enablement, sales enablement

Skura Corp. eBook: Sales and Marketing Alignmnent- 6 Best Practices

Posted by Danny Zecevic on Mar 2, 2016 3:00:00 PM

Skura Corp. has released the third volume of a “Sales Enablement Success” series. Chapter 3: How to Achieve Sales and Marketing Alignment consolidates best practices for eliminating silos and closing the marketing loop.

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Topics: digital content, crm integrations, sales enablement, sales and marketing alignment

Skura Corp. eBook Provides 2 New Tactical Directions for Sales Training and Learning

Posted by Skura Marketing on Dec 18, 2015 10:02:18 AM

Skura Corp. has released the second volume of a “Sales Enablement Success” series. Chapter 2: The New Approach to Sales Training provides new strategies that enhance sales rep motivation through predictive insight.

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Topics: sales enablement, sales process

Skura SFX™ Sales Enablement Platform will Support the 12.9-inch iPad Pro at Release

Posted by Danny Zecevic on Sep 17, 2015 12:12:26 PM

Skura’s future proof SFX™ sales enablement platform is set to support the iPad Pro upon November release with no additional downloads or software updates necessary. 

Oakville, Ont. – The Skura Corporation, a mobile-first, sales enablement solution provider, is confirming that the future-proof SFX™ platform will support Apple’s iPad Pro from day 1 of the November 2015 release date. The Pro’s 12.9-inch form factor will enhance the effectiveness of rich multi-media sales tools, and offline access to content is further complimented by the Pro’s 10-hour battery life.

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Topics: sales enablement, pharma ipad

Business 2 Community: How to Thrive with Sales Enablement Data

Posted by Tara Anderson on Feb 16, 2015 3:33:00 PM

We are all learning to cope with the new normal: a perpetual state of input overload. Most of us have a LinkedIn to check, a text message to send, directions to follow, a phone call to answer, an email to forward, an appointment to keep, and, yes, that’s right, someone special sitting across from us at the dinner table, and they would just love to look into our eyes for one moment!

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Topics: sales enablement, sales enablement platform

Skura provides a Free 30-Day Trial of their Sales Enablement Platform

Posted by Skura Marketing on Oct 30, 2014 11:58:37 AM

TORONTO, October 30, 2014 - SKURA, a leading sales enablement provider specializing in Adaptive Sales Enablement announces a free 30-day trial offer for the latest version of SKURA. 

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Topics: sales enablement solution, sales enablement, sales enablement platform, Adaptive Sales Enablement

Oracle Cloud Marketplace Announces Skura as Official Registered Partner

Posted by Skura Marketing on Aug 11, 2014 9:28:00 AM

Oakville, August 11, 2014 - Skura, an enterprise sales enablement provider specializing in adaptive sales enablement is proud to announce that it is an official Cloud Marketplace partner.

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Topics: closed loop marketing, Closed loop marketing iPad, crm integrations, business collaboration and sales enablement, sales enablement, Adaptive Sales Enablement

Predictive technology taps into big data to help advisers connect with potential clients

Posted by Skura Marketing on May 13, 2014 5:08:00 PM

New software helps advisers select optimal media and times for making contact with prospects

By Joyce Hanson   |  May 13, 2014 - 1:27 pm EST

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Topics: predictive analytics, business collaboration and sales enablement, sales enablement, predictive modeling, Adaptive Sales Enablement, sales empowerment

Why Reps Can’t Sell. It’s the (Selling) System, Stupid!

Posted by Kent Potts on Apr 22, 2014 9:55:00 AM

Article by  on April 17, 2014 Editor's Pick 2 Comments

Two words for sales reps trying to get time with Pete Sattler, CIO of International Flavors & Fragrances: Lotsa Luck. You’ll need it, because you won’t get past his defenses aimed at avoiding time-wasting reps that pitch “feature bingo.”

During his two decades of experience with sales reps, he’s also seen all the tricks designed to get past gatekeepers. So don’t bother calling after 5 p.m., sending him half a gift (the other half to be delivered when he meets with you), or anything else.

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Topics: sales content management, sales enablement, marketing automation, sales empowerment

Skura Introduces Adaptive Sales Enablement Innovation to its Industry-Leading SFX™ Platform

Posted by Kent Potts on Feb 20, 2014 2:50:00 PM

Brings Unprecedented Visibility and Insight Throughout the Sales Process Enabling “the Sales Rep of the Future”

TORONTO, ONTARIO - Feb 12, 2014 - Skura Corporation, the first end-to-end sales enablement provider, today announced it has significantly enhanced its Skura SFX™ technology platform to support the next-generation of sales enablement: adaptive sales enablement.  Adaptive sales enablement provides new levels of insight, visibility and auditability throughout the entire sales process.

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Topics: sales enablement, Adaptive Sales Enablement

The Power of SKURA

Tips and advice on improving sales performance and delivering an excellent customer experience. Keeping you informed, educated and in-the-know about Sales Enablement and SKURA.

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